UN LANCEMENT REUSSI POUR LA NEUE KLASSE : BMW GROUP ENREGISTRE UNE CROISSANCE SIGNIFICATIVE DES NOUVELLES COMMANDES EN EUROPE AU PREMIER TRIMESTRE

• Les commandes de véhicules 100 % électriques (BEV) en Europe en hausse d’environ 40 % au premier trimestre 
• Les ventes européennes de véhicules entièrement électriques dépassent le niveau record de l’an dernier 
• Forte progression des ventes sur le marché allemand (+10,7 %) 
• BMW surperforme le marché total en Chine 
• La marque MINI enregistre une croissance mondiale sur cinq trimestres consécutifs 
• Jochen Goller : « Plus de 50 000 nouvelles commandes pour le BMW iX3* – plus d’un BMW X3 commandé sur deux est entièrement électrique. » 

Munich. Driven by very strong customer interest in the first Neue Klasse model, the BMW iX3*, the BMW Group recorded a significant increase in incoming orders for fully-electric vehicles in Europe in the first quarter of 2026. From January to March, new BEV orders rose by around 40% year-on-year. The BMW Group also reported higher orders across all drivetrain technologies in the region compared to the previous year.

“We are seeing exceptionally strong demand for the new BMW iX3. With well over 50,000 new orders since ordering opened in Europe, customer interest in the BMW iX3 is exceeding our high expectations. More than half of the BMW X3s ordered are already fully electric,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “The strong demand for the BMW iX3 underlines the quantum leap in technology we are making with the Neue Klasse. We are also receiving extremely positive feedback on the recently revealed second model of the Neue Klasse, the BMW i3,” Goller added.

Across all drivetrain technologies, the BMW Group delivered a total of 565,748 BMW, MINI and Rolls-Royce vehicles to customers in the first quarter of this year (-3.5%). Demand for models with internal combustion engines remained slightly above the high level of the previous year. The BMW Group achieved significant sales growth in its domestic market of Germany, with 68,022 units delivered (+10.7%). In China, BMW Group sales outperformed the overall strong market decline.

The first BMW iX3s were delivered to customers in Europe in March. Although the ramp-up of the first Neue Klasse model has only just begun, sales of fully-electric vehicles in Europe in the first quarter of 2026 already exceeded the high level recorded in the same period of last year. In the first quarter, the BMW Group delivered 87,458 fully-electric vehicles to customers worldwide (-20.1%). In the US, the discontinuation of BEV incentives impacted the entire market. At the same time, demand for BMW models with internal combustion engines increased. In an overall challenging market environment, the BMW Group was able to hold its ground well and is confident that the attractive, technology-neutral product portfolio as well as the worldwide availability of the Neue Klasse models will generate an increasingly positive momentum.

The BMW brand delivered a total of 496,050 vehicles to customers worldwide in the first quarter (-4.6%). Following last year’s all-time high, BMW M GmbH sales for the first three months of the year totalled 47,544 units (-5.9%). For the fifth consecutive quarter, MINI increased its global sales year-on-year. With 68,427 units delivered, the brand recorded growth of +5.9%. In the Europe sales region, MINI achieved a significant increase in BEV sales. The Rolls-Royce brand delivered 1,271 vehicles to customers in the first quarter (-8.0%). During the same period, BMW Motorrad sold 42,735 motorcycles and scooters (-4.2%).

BMW Group sales Q1 2026 at a glance

¹BEVs and PHEVs

BMW & MINI sales in the regions/markets

²Provisional registration figures

³Asia-Pacific, Eastern Europe, Middle East, Africa